The way an author manages his/her career has changed drastically. The author has to be much more than a great writer. Below is a list of what the New Breed of Author must become?
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Social Networking
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Description: Includes making five posts a day, reaching target audience, networking with those in the publishing industry, building a fan base, and selling books.
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~ Facebook Profile
~ Facebook Fan Page
~ Hootsuite
~ Flicker
~ Tumbler
~ YouTube (Vidoes/Book Trailers)
~ Chat Rooms/Forums
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Website
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Description: A place for you to connect and sell to your target audience.
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~ Update Bio
~ Update Product Page
~ Blogs for target audience at least three times a week
~ Update Testimonials
~ SEO (Search Engine Optimization) to drive traffic to the website.
~ Understanding Website Layouts
~ Content Management
~ Keywords
~ Info Graphic
~ Techno Graphics
~ Analytics
~ Design
~ eCommerce
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Relationship Building
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Description: If done the correct way, relationship building can replace marketing.
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~ Blogs/Posts that Benefit Target Audience
~ Meeting the Target Audience Face-to-Face
~ Events
~ Speaking Engagements
~ eNewsletters
~ Networking with those in the publishing industry
~ Thirty-Second Pitches
~ Surveys
~ Branding
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Publishing
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Description: There are at least five main forms of publishing. In additional, you must excel in manuscript editing and book cover design.
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~ Traditional Publishing: Submit your manuscripts to publishers
~ Self-Publishing: Pay to have your manuscripts published
~ Digital Publishing: Turn your manuscript into a digital book
~ Audio Publishing: Turn your manuscript into an audio book
~ Untraditional Publishing: Using every form of publishing, along with personalized ideas that makes the author unique.
~ Illustrations
~ Book Interior Layouts
~ Book Cover Designs
~ Book Cover Content
~ Uploading to Printer
~ ISBN?s
~ Placing your books on Amazon and other online booksellers
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Research
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Description: There are several types of research.
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~ Book/Story Research
~ Publishing Industry Research (Trends)
~ Target Market Research (Your Readers)
~ Author Career Research (Excelling at everything in this blog)
~ Literary Agents/Publisher Research
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Ancillary Products
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Description: Your book can be the gateway to selling other products.
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~ T-shirt (Clothing Line)
~ Posters
~ Toys/Games
~ Dollar Products
~ Music Sound Track
~ Promotional Items
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Media
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Description: This includes networking and reaching media to promote you as an author, along with your books.
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~ Press Releases
~ Newspaper
~ Magazines
~ Radio
~ Television
~ Guest Blogging
~ Submitting Articles
~ Paper Marketing (Bookmarks, Flyers, Business Cards, etc?)
~ Power Descriptions
~ Photography
~ Ad Campaigns
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Events
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Description: Hitting the road and meeting your target audience face-to-face.
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~ Book Signings
~ Local Events (Example: Farmers Market)
~ Speaking Engagements
~ Workshops
~ Expos
~ Book Clubs
~ Anywhere your target audience seems to be
~ Writing Conferences
~ Presentations
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Publishing Laws
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Description: The author must stay current with the latest publishing laws.
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~ Copyright
~ Sales Tax
~ Book Pre-Order Laws
~ Publishing Contracts (Different Types)
~ Write-Offs/Expenses/Taxes
~ Internet Sales
~ Selling to Children/Tweens/Teens
~ Internet Book Club Laws
~ PayPal (Receiving Money Online)
~ Model Release
~ Linking songs to your videos and book trailers
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Reading
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Description: If you do not have time to read, then you do not have time to be an author.
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~ Study Fiction When Reading
~ Study Non-Fiction Methods When Reading
~ Inspirational Books
~ Author Help Guides
~ Study Successful Authors
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Writing
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Description: Besides reading, the best way to excel is to continue writing books.
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~ Excel at Storytelling (Voice)
~ Excel at Writing Mechanics
~ Excel at Writing for Target Audience
~ Excel at Writing Styles
~ Try to write at least a chapter a day
~ Finish a book every three to six months
~ Redrafts
~ Editing
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In the past, authors focused on traditional careers.
The new breed of author has become self-sufficient and Untraditional?
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Ron Knight
www.authorronknight.com
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Build your confidence with Untraditional Publishing. FREE on Smashwords.
http://www.smashwords.com/books/view/92130
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